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Shareholders' expectation on the annual return rate on its equity in the Business

K_E = \frac{\rm Return}{\rm E}

where

annual cash return , whether as dividends or as capital growth 


The most popular model of estimating the Cost of Equity is Capital Asset Pricing Model (CAPM):


See also


Business / Business Administration / Financial Management / Financial Accounting 

[ Capital Asset Pricing Model (CAPM) ]