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The main idea of DCF is that value of cash today is deemed by the most majority of cash owners as higher than value of future cash because it is already in hand and it can be spent by owner or can be invested in readily available low-risk investment market opportunities and assure a certain profit. While future cash may not happen at all or may be lower than returns from readily available low-risk investment.
The corresponding discount of the cash value over time is controlled by Discount Rate (usually denoted as
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Investor normally would like to compare different investment opportunities and give early returns more weight and as such comparing DCF rather than FCF.
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